Latest advances in manufacturing make it hard to tell real from artificial (gone are the days of bright green plastic looking leaves and fabric looking flowers)
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Evergreen
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No sap or poisonous berry hazards (children/pets)
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No restrictions on positioning - dark corners or near electrical equipment need no longer be a problem (no watering means no risk to electrical equipment)
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Buy ready grown at a fixed size - no waiting to grow or worry of overgrowing